SM and PMAP Mega Job Fair, Creating an Employment Ecosystem

     

SM and PMAP Mega Job Fair, Creating an Employment Ecosystem

Neither rain nor disrupted schedules could stop jobseekers from pursuing their next opportunity.

FROM JOBSEEKER TO HIRED! Successful applicants proudly mark their new beginnings after being hired on the spot at the PMAP Mega Job Fair 2026, where SM Job Fair and PMAP brought employment opportunities closer to Filipino communities.

After being rescheduled to August 17–18 due to inclement weather in Metro Manila, the PMAP Mega Job Fair 2026, held in collaboration with SM Job Fair, pushed through at the SM City North EDSA Skydome—connecting jobseekers with employers, career coaches, upskilling opportunities, and employment support services under one roof. The two-day event brought together around 30 employers and hundreds of jobseekers, with several applicants hired on the spot (HOTS).

A jobseeker meets directly with a recruiter at the PMAP Mega Job Fair 2026, bringing meaningful career opportunities closer to the community.

Held in celebration of the People Management Association of the Philippines' (PMAP) 70th Anniversary, the career fair carried the theme “HumanITy Forward 2026: Empowering Talent in a Digital World,” putting the spotlight not only on getting Filipinos hired, but also on helping them become better prepared for the changing world of work. 

SM Supermalls’ Royston Cabunag, 1st District Councilor Hon. Charm Ferrer, PMAP President Gilbert Camasura, PMAP Past President Obet Policarpio, PMAP’s Ghie Lara and Jemai Duque-Gomez, and DOLE QC Director Rowella Grande, officially open the PMAP Mega Job Fair 2026, reaffirming their shared commitment to creating more employment opportunities and building a future-ready Filipino workforce.

More than getting hired

For Ghie Lara, Chairperson of PMAP's Employability Committee, the event represented a broader approach to helping Filipinos build sustainable careers. “What we have here is not just a job fair but an employability ecosystem which includes our employer partners. This year, we also have the upskilling zone and the career-coaching zone where volunteers can give guidance to our jobseekers. We are here not only to employ but also to upskill.”

HIRED ON THE SPOT! Newly hired applicants celebrate their career milestone with Ghie Lara, Chairperson of PMAP’s Employability Committee, at the PMAP Mega Job Fair 2026. Their success reflects what the event’s employability ecosystem is all about—connecting Filipino talent with employers, career support, and opportunities that can lead to meaningful employment.

That approach complements the continuing evolution of SM Job Fair—bringing employment opportunities closer to communities while creating pathways for jobseekers to develop the skills and confidence they need to compete in today's workplace.

Showing up for opportunity

For the jobseekers who came despite the weather, the experience was far more personal.  Richmond Carl Bello arrived determined to find work and left hired on the spot as Administrative Staff at Readyman.

“Pumunta po ako ngayon kasi kailangan po talaga ng work. Umulan man o bumagyo, kailangan ng trabaho.”

Hired-on-the-spot applicant Richmond Carl Bello celebrates his new opportunity with SM Supermalls executives Royston Cabunag, Asst. Vice President and Head of SM Communities; Pats Lim-Dy, Senior Asst. Vice President for SM Communities Marketing; and Cedrik Forbes, Lead for SM Job Fairs, at the PMAP Mega Job Fair 2026.

For Sweet Ehricka Toledo, who was hired on the spot as a Cashier at SM Hypermarket, having the job fair inside the mall made pursuing an opportunity easier despite the conditions outside.

“Hindi ako mapipigilan ng ulan sa paghahanap ng trabaho. Buti po dito sa SM ang job fair, secured po mula sa panahon at maayos ang lugar.”

Their stories underscore why bringing job fairs into accessible community spaces matters: when opportunities are closer and easier to reach, more Filipinos have the chance to pursue them.

HIRED ON THE SPOT! A successful applicant proudly celebrates landing a new job at the PMAP Mega Job Fair 2026—turning a day of job hunting into a fresh career start.

 Connecting employers with community talent

The benefits extend to employers looking for skilled people. Jhane Unciano, Administrative Manager of Dewan Architects and Engineers, said the event helped the company build its talent pool as it expands its presence in the Philippines. “We are also trying to promote our company's needs for Architects and Engineers... and we think this partnership with PMAP and SM is helping us tremendously with this.”

Joaquin Feliciano, University Relations Partner and Talent Sourcer at Meralco, likewise noted the turnout despite the weather, citing the collaboration among Quezon City LGU, PMAP and SM as a strength of the event. By bringing employers and jobseekers into the same accessible venue, SM Job Fair helps shorten the distance between available talent and available opportunities.

Making the employment journey easier

Jobseekers were also able to access digital government assistance through eGovPH, helping facilitate requirements such as TIN, Pag-IBIG, and SSS.

Pauline Faye Agtarap, Project Development Officer II of DICT, said the service helps reduce the steps jobseekers need to take as they prepare for employment. “Happy po ako kasi natutulungan natin ang mga naghahanap ng trabaho, bawas po sa pag-asikaso nila. It's a great opportunity to have SM as a partner in promoting the programs of DICT in helping Filipino jobseekers.”

This reflects the broader direction of SM Job Fair: making the journey to employment more convenient—not only by bringing jobs closer, but by connecting Filipinos with skills development and essential support services along the way.

OPPORTUNITIES WITHIN REACH. Jobseekers connect directly with recruiters at the PMAP Mega Job Fair 2026, exploring career opportunities from multiple employers—all under one roof.

Opportunities closer to home

The PMAP Mega Job Fair is part of SM Supermalls' continuing nationwide employment advocacy, bringing together employers, government and industry partners to make career opportunities more accessible to different communities. From a jobseeker braving bad weather for an interview to an applicant walking out with a new job, the impact ultimately comes down to individual lives moving forward.

Because sometimes, the distance between looking for an opportunity and finding one can be as simple as having the right people, support, and opportunities within reach.

ONE HANDSHAKE CLOSER TO A NEW CAREER. A jobseeker connects with a recruiter at the PMAP Mega Job Fair 2026, where face-to-face conversations open doors to new career possibilities.

More SM Job Fairs ahead

Following the successful PMAP Mega Job Fair, SM Job Fair continues to bring employment opportunities closer to communities through a nationwide lineup of hiring events:

• August 25 – SM City Davao I SM City Tuguegarao
• August 26 – SM City Fairview I SM City Cabanatuan
• August 27 – SM City Pampanga  I SM City Bacoor I  SM City Trece Martires I SM Center Muntinlupa
• August 29 – SM City Baguio
• August 31 - SM Center San Pedro
• September 1 – SM City Sto. Tomas
• September 3 – SM City Manila
• September 4 – SM City Sta. Mesa
• September 7–8 – SM City Butuan
• September 8–9 – SM City Iloilo I SM City Davao
• September 9 – SM City Baguio
• September 9–10 – SM City Cebu I SM CDO Downtown Premier
• September 10 – SM City Trece Martires I SM City Tuguegarao I SM City North EDSA I SM City Zamboanga
• September 12 – SM City La Union I SM City San Pablo
• September 14 – SM CDO Downtown Premier
• September 16–17 – SM Seaside City Cebu
• September 24 – SM City Trece Martires I SM City Calamba
• September 29 – SM City Bacoor

Schedules and participating malls may change without prior notice.

Each event provides jobseekers with direct access to employers from various industries, allowing them to explore career opportunities, submit applications, and participate in on-the-spot interviews—all in one convenient and accessible location.

About SM Supermalls – Job Fairs

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together. Through SM Job Fairs, SM continues to evolve with the aspirations of Filipino job seekers by making employment opportunities more accessible across its malls nationwide. Designed for diverse job seeker communities—from fresh graduates and career shifters to experienced professionals—SM connects talent with employers through meaningful partnerships that support workforce development and inclusive economic growth.

My SM. Your Most Loved Supermall.

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Your EDSA Commute is Getting An Upgrade at My SM

    

Your EDSA Commute is Getting An Upgrade at My SM

Less Walking, More Convenience: My SM Is Changing the EDSA Commute 

SM Supermalls’ twin initiatives make the everyday journey more accessible

SM malls are evolving to support access to key transportation points. (In photo: The SM Megamall EDSA Busway Concourse and Pedestrian Bridge enhances pedestrian circulation and seamless access within one of Metro Manila’s busiest commercial and transport hubs.)

MANILA, Philippines,  — For millions of Filipinos navigating EDSA, the daily commute could soon become safe, more seamless, and more convenient. As SM continues its transformation journey beyond its retail and shared spaces, its malls are also evolving to make getting to and from key transport hubs easier for commuters.

In the coming months, mallgoers can look forward to improved connections through the SM Megamall EDSA Busway Concourse and Pedestrian Bridge and SM North EDSA MRT-7 link. The projects aim to shorten long walks to transportation hubs while giving commuters familiar, well-lit, and ventilated access and departure points.

The completion of the SM Megamall EDSA Busway link, which connects SM Megamall to the Ortigas station of the EDSA Bus Carousel, provides an accessible entrance and exit point for commuters.

Prior to the completion of the elevated walkway, commuters had to pass through the congested MRT-3 footbridge to reach the EDSA Carousel. The new pedestrian bridge significantly shortens the long, inconvenient walk, allowing easier access and smoother commuter flow in the busy transportation hub.

The elevated walkway is fully covered, protecting commuters from rough weather conditions. The vast space has ramps and an elevator to ensure easy access for commuters, including persons with disabilities, senior citizens, and pregnant women.

The SM Megamall Busway Link features an elevated enclosed pedestrian bridge and concourse spanning EDSA.

The SM Megamall EDSA Busway Link provides commuters with easier access to the bus carousel platform, which offers northbound trips to Monumento and southbound trips to the Parañaque Integrated Terminal Exchange.

Meanwhile, the ongoing construction of the SM North EDSA–MRT 7 Link will provide commuters with seamless access to the Common Station linking MRT-3, LRT-1, the soon-to-be-operational MRT-7, and nearby establishments. Pedestrians can safely walk from hub to hub as the walkway will be fully covered to protect them from harsh weather conditions.

These pedestrian walkways, done in coordination with the Department of Transportation, the Department of Public Works and Highways, and the Metropolitan Manila Development Authority, are part of SM Supermalls’ broader initiative to create commuter-friendly facilities around their most-loved SM Supermalls.

Under the MY SM Transportation e, the mall operator is reimagining the daily commute—not simply by improving access to transportation, but by creating safer, more comfortable, and more convenient journeys for everyone. By putting everyday commuter needs at the heart of these improvements, SM aims to make getting from one place to another a more seamless part of everyday life.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You

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📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

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SM City Baguio Shares the Love of Learning Through AI, Connecting Generations in the Digital Age

    SM City Baguio Shares the Love of Learning Through AI, Connecting Generations in the Digital Age

 

DICT-CAR begins an interactive AI learning session with young participants at SM City Baguio.

 

Baguio, Philippines - Recognizing the growing role of Artificial Intelligence (AI) in everyday life and the importance of making digital learning accessible to all generations, SM Supermalls, through SM City Baguio, partnered with the Department of Information and Communications Technology – Cordillera Administrative Region (DICT-CAR) to conduct a learning session on Artificial Intelligence for senior citizens and children at SM City Baguio.

 

   

 

The learning session brought together participants from different generations, providing them with an opportunity to discover how AI works, explore its practical applications, and better understand how emerging technologies can be used responsibly in their everyday lives.

 

Participants were introduced to the basics of Artificial Intelligence through interactive discussions and demonstrations designed to make the technology easier to understand and more accessible. The session also highlighted practical ways AI can support learning, creativity, information access, and other everyday activities while emphasizing the importance of using technology safely and responsibly.

 

For the children, the session served as an opportunity to explore AI as a learning and creative tool, encouraging curiosity and digital awareness at an early age. Meanwhile, senior citizens were given the opportunity to become more familiar with emerging technologies and discover how AI can be integrated into their daily digital experiences.

 

Young participants listen attentively as DICT-CAR introduces them to the possibilities and practical applications of Artificial Intelligence during the learning session at SM City Baguio

 

More than simply introducing a new technology, the initiative reflects the importance of lifelong digital learning. As technology continues to evolve, SM City Baguio and DICT-CAR aim to help communities of all ages become more confident, informed, and responsible digital users.

 

  

Senior citizens actively engage in a discussion on Artificial Intelligence with DICT-CAR, gaining practical insights on how AI can be used safely and responsibly in everyday life.

 

Throughout the session, participants actively engaged with DICT-CAR resource speakers, explored the capabilities of AI, and learned practical ways to navigate emerging digital technologies. The interactive discussions also encouraged participants to ask questions and share their experiences, creating a learning environment where both young and older participants could discover technology together.

 

For mothers and their children, the session provided an opportunity to learn about AI together and better understand how emerging technology can be used at home and in school.

 

 

Joan Jimenez, who attended the session with her 10-year-old son, Jacob Jimenez, a Grade 5 student, shared how the activity gave children an opportunity to become more familiar with a technology that is increasingly becoming part of their everyday lives.

 

“Yung age ng mga bata ngayon, very common na yung AI. I think magandang opportunity sa kanila ito para ma-broaden yung knowledge nila at ma-experience din kung paano nagwo-work ang AI. I am very thankful kasi ino-open ng SM City Baguio ang mga ganitong opportunities para sa mga kids. I hope na mas marami pang ganitong programs,” Joan shared.

 

She also appreciated having a safe and accessible venue where children could continue learning despite challenges such as class suspensions and unfavorable weather conditions.

 

“For us, despite the weather and the suspension of classes, we feel safe here at SM City Baguio while the kids are learning and participating in activities like this,” she added.

 

10-year-old Jacob Jimenez raises questions during the AI learning session, exploring how Artificial Intelligence can support learning and creativity.

 

Her son, Jacob, was particularly interested in discovering how AI can be used beyond simple conversations and searches, sharing how his curiosity about the technology has already inspired him to experiment with it.

 

“I want to know more about AI because it is futuristic technology. I tried a game where you have to use AI, and I also made an app,” Jacob shared.

 

  

AI FOR ALL AGES – Senior citizens actively participate in the AI learning session led by DICT-CAR.

 

The session also encouraged senior citizens to embrace new technologies and discover that digital learning is not limited by age.

 

Senior participant Cheryl Alquiza proudly shows her certificate after completing the AI learning session led by DICT-CAR at SM City Baguio

Cheryl Alquiza, one of the senior participants, said the session provided valuable information that could help senior citizens become more aware of the risks they may encounter in the digital space.

 

“We learned so much information, and the experiences shared by someone who was scammed were a big help to us, especially us seniors. Sometimes, we are very vulnerable to scams. Hindi namin alam na puwede ka pala maloko through text and messages lang,” Cheryl shared.

 

She also emphasized the importance of staying alert when using digital and financial services.

 

“Dapat aware din tayo, especially when using ATMs, because we learned that there are also things we need to be careful about when using them,” she added.

 

The inclusive nature of the activity was also highlighted by Engineer Katherine Aguilar of DICT-CAR, who discussed Artificial Intelligence during the learning session. She noted how the participation of both children and senior citizens demonstrated that technology can serve as a bridge across generations.

 

“Maganda yung ginawa natin kasi from kids to seniors, it only goes to show na yung technology ay walang pinipiling edad. Very inclusive siya,” Engineer Aguilar shared. “SM City Baguio is not just for shopping or entertainment, but it is also a venue for learning. So we’re very happy that we have the venue provided by SM.”

 

   

 

The stories of the participants highlight the value of creating learning opportunities that bring generations together. From children discovering new possibilities through technology to senior citizens gaining greater awareness of digital tools and online safety, the session demonstrated that digital literacy can be a shared learning experience for the entire community.

 

The initiative reinforces SM City Baguio’s commitment to creating meaningful learning opportunities for the community. By bringing digital literacy programs closer to different generations, SM continues to support a more digitally inclusive community where everyone can participate, learn, and benefit from the opportunities brought by technology.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

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📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

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Universal Accessibility by Design and Practice earns SM Group 23 industry distinctions

      Universal Accessibility by Design and Practice earns SM Group 23 industry distinctions

Through its group-wide drive to create truly inclusive and accommodating spaces for Persons with Disabilities, SM was commended by key industry organizations focused on disability affairs.

With inclusivity and access as a key pillar in SM’s corporate purpose, inclusive spaces and facilities enhance the SM Group’s portfolio of malls, offices, and retail spaces. It is this universal implementation of accessible environments, and commitment to advance disability inclusion that bagged SM Group industry distinctions from The Philippine Foundation For the Rehabilitation of the Disabled Inc. (PFRD) and the National Council on Disability Affairs (NCDA).

Through its Corporate Social Responsibility arm, SM Cares, disability-friendly facilities are overseen and supported nationwide with manpower training in line with industry standards to effectively accommodate Persons With Disabilities.

“Every single person entering and engaging in the spaces built by SM deserves to feel welcomed and accommodated,” said Engr. Junias M. Eusebio, SM Supermalls Vice President for Operations and Program Director for Disability Affairs, SM Cares. “Our benchmark for true inclusivity expressed well is when every guest, visitor, and mallgoer can freely move around our spaces while still receiving the support they need when challenges arise.”

SM and SM Cares: Serving to supplement accessibility gaps

For SM Cares, accessibility is a priority—a crucial component of property planning for mobility and manpower training, ultimately contributing to community service.

The results of this enduring commitment over the years were recognized at the 2026 Apolinario Mabini Awards, where SM’s mall, retail, and office properties received multiple citations for advancing accessibility and creating more inclusive environments for Persons With Disabilities.

Presented by the PFRD, the Apolinario Mabini Awards recognize organizations and institutions that have made outstanding contributions to the welfare and inclusion of Persons With Disabilities.

SM’s largest network of real estate for retail, SM Supermalls, bagged 12 citations with SM Store, SM Commercial Properties Group, and SM Supermarket, taking home ten awards for the Disability Friendly Establishment category.

Among the recipients are SM City Roxas with silver and SM Center Angono, SM City Bacolod North Block Extension, SM City East Ortigas, SM City Sto. Tomas, SM Store J Mall, SM Store Puerto Princesa, E-Com Three, and E-Com Five with bronze. Special awards were also presented to several SM malls, SM Stores, and Savemore branches for initiatives ranging from substantial compliance with Batas Pambansa Blg. 344 to improvements that addressed accessibility gaps and expanded access for customers.

Additionally, SM Cares was recognized by the National Council for Disability Affairs (NCDA) for its sustained leadership and unwavering commitment to advancing disability inclusion in the Philippines through its Advocate for Equity Award.

The distinction highlights how SM Cares has consistently demonstrated exemplary support in creating accessible and inclusive spaces which enable meaningful participation of Persons With Disabilities in community life. SM Cares was further noted as an instrumental force in promoting awareness, accessibility and equal opportunities for the sector, generously opening mall spaces nationwide as venues for various disability-related events, fostering visibility, and engagement.

"Inclusion is intentional at SM because of our purpose on sharing social equity and our drive of becoming a truly inclusive Mall for All. It is woven into how we train our people, create our programs, and design our spaces. We believe accessibility is about making every person feel welcome, respected, and able to fully participate in the experiences we create every day," said Eusebio.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

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📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

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Award-Winning Circularity: SM Waste Free Future Transforms Closed-Loop Systems

      Award-Winning Circularity: SM Waste Free Future Transforms Closed-Loop Systems

Manila, Philippines – SM Prime Holdings, Inc. (SM Prime) received the Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its SM Waste Free Future initiative. The Transformation Category celebrates businesses and organizations that have significantly improved and evolved overall sustainability performance and operational models over time.

 

From Vision to Transformation

Through a collaborative ecosystem of stakeholders working toward a common goal, the shared commitment of a waste-free future reflects the SM way of creating meaningful and lasting impact. The launch of SM Waste Free Future in 2024 at the SM Mall of Asia marked the start of the group-wide initiative on waste circularity and standardized waste segregation across SM properties.

At the core of the initiative is the belief that lasting waste reduction begins with everyday behavior. Applying the theory of change, the program started with observations of daily waste generation and an assessment of existing segregation systems. This was followed by the deployment of the three-bin waste system: Recyclable, Disposable, and Compostable (RDC) bins, which make segregation easier and more accessible, helping reinforce positive daily habits over time.

 

(Photo Caption) The 2024 nationwide launch of SM Waste Free Future.

 

(Photo caption) Early days of employee engagement and awareness-building.

Closing the loop, however, requires more than improving waste management practices. In 2025, a year after its launch, SM Prime achieved an 80% diversion rate for non-hazardous waste away from landfills. Achieving this level of diversion means sustained commitment and strategic investment in the program.

A key enabler is SM GUUN Environmental Company, Inc. (SGECI), a waste-to-fuel facility in Consolacion, Cebu, that transforms disposable waste into alternative fuel for major cement manufacturers such as Holcim and APO Cement, advancing both waste diversion and circularity goals by keeping materials in productive use.

SGECI’s expanded ecosystem includes Asia Brewery, PetValue, Nature Springs, and Concreat to recover, process, and repurpose waste materials generated across SM properties and smaller businesses in the area. It has processed more than 6,000 metric tons of waste in 2025, helping divert valuable resources away from landfills.

(Photo caption) Through SGECI, SM Prime invests in critical waste infrastructure to help the country address its waste challenges.

 

Turning circularity into movement

Behind every framework, however, lies the collective action critical to any program. SM Cares, the corporate social responsibility arm of SM Supermalls, leverages its social media presence to engage communities, especially the youth, in active participation toward a waste-free future. Last year's International Coastal Cleanup had 48,000 volunteers – the largest gathering of coastal warriors to date. 

“Creating a waste-free future requires everyone to play a role—from employees and partner-tenants to local governments, communities, and customers,” says Engr. Liza B. Silerio, SM Supermalls VP for Compliance and Sustainability.

 “It is always a challenge at the start, but I’m proud of how far we have come. By working together, we can turn waste challenges into opportunities for positive environmental impact,” said Silerio. 

(In photo) SM Prime representatives with Engr. Liza B. Silerio (left middle), SM Supermalls VP for Compliance and Sustainability; Dr. Louernie de Sales (right middle), SM Prime VP for Sustainability and President of SGECI; Ms. Katrina Dalusong (leftmost), Philippine Daily Inquirer’s Director for Group Sales; and Philippine Daily Inquirer Business Section Editor, Ms. Tina Arceo-Dumlao (rightmost).

 

Championed by the SM Green Movement, the SM Waste Free Future continues to advance SM Prime's circular economy practices by bringing together employees, tenants, partners, and communities behind a shared vision of responsible waste circularity.

 

 “This recognition reflects the power of collaboration in attempting to do what is impossible. The award belongs to everyone who has contributed to the journey. It demonstrates that when we unite behind a common purpose, we can achieve transformation at scale,” says Louernie de Sales, SM Prime VP for Sustainability and President of SGECI.

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📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

 

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7 Reasons to Discover the Women Strong Network Hybrid Trade Fair

      

7 Reasons to Discover the Women Strong Network Hybrid Trade Fair

Meet the inspiring women taking center stage through WomenBizPH and SM for MSMEs

Behind every booth is a woman, a story, and a Filipino brand waiting to be discovered. Women entrepreneurs proudly showcase their creations at the Women Strong Network Hybrid Trade Fair at SM Megamall, where WomenBizPH and SM Supermalls, through SM for MSMEs, create opportunities for homegrown businesses to gain visibility, connect with more customers, and take their next step toward growth.

The next great Filipino brand may be closer than you think. Behind every handcrafted accessory, woven textile, artisanal delicacy, sustainable fashion piece, and proudly Filipino product is a woman who dared to turn an idea into a business. Some are preserving generations of Filipino craftsmanship. Others are creating livelihoods for their communities. And some are already making the leap from trade fair booths to wider retail distribution.

These stories came together at the Women Strong Network Hybrid Trade Fair 2026, which opened at SM Megamall on August 10, bringing women entrepreneurs, government leaders, industry partners, and shoppers together for three days of business, learning, and meaningful connections.

Organized by WomenBizPH in partnership with SM Supermalls through SM for MSMEs, the trade fair celebrates more than what's being sold. It puts the spotlight on the remarkable women behind the brands and creates opportunities for more Filipino businesses to be seen, supported, and discovered.

Here are seven reasons why this year's trade fair is more than just a marketplace.

1. Every booth has a story waiting to be discovered.Walk through the trade fair and you'll discover more than beautiful products.You'll meet master weavers preserving generations of Filipino craftsmanship, entrepreneurs transforming family recipes into businesses, and women turning local materials and creative ideas into products that can compete in a much bigger marketplace.

For Ma. Cecilia Mina of Tinguian Ethnic Art Handloom Woven Products from Apayao, trade fairs have changed the way they reach customers. “Dati, naglalako lang kami para makabenta. Napakalaking ginhawa na nakakasali kami sa mga ganitong trade fair. Pang-limang taon na po namin dito.” Her experience captures something easily overlooked when shopping: behind every booth may be an entrepreneur who once had to go from place to place looking for customers—and who now has a marketplace where customers can discover her.

As Rosemarie Bosch Ong, President of WomenBizPH, shared during the opening, the Women Strong Network is about building not only businesses, but a community where women can learn, grow, and inspire one another, with platforms such as SM helping their stories and products reach more people.

1. You might discover your next favorite Filipino brand.From handcrafted fashion and woven home décor to artisanal food, wellness products, accessories, personal care, and sustainable lifestyle brands, the trade fair brings together a diverse collection of women-led Filipino enterprises.But the best discoveries often begin with a conversation.

Here, shoppers can meet the entrepreneurs themselves, ask about how products are made, hear the inspiration behind a brand, and understand the work that goes into something they might otherwise simply pick up from a shelf. Every purchase supports a local entrepreneur. Every new customer expands a brand's reach. And every discovery can bring a small business one step closer to its next opportunity.

Filipino creativity, craftsmanship, and culture in every creation. From contemporary Filipiniana and handwoven bags to intricate artworks and locally crafted jewelry, women-led MSMEs bring tradition to life through products that celebrate Filipino heritage while reimagining it for today’s market at the Women Strong Network Hybrid Trade Fair.

1. Great entrepreneurs never stop learning.Building a successful business takes more than having a great product.The opening program reinforced the importance of continuously learning, adapting, innovating, and building the right partnerships. Government agencies, private-sector organizations, and industry leaders came together to reaffirm their support for helping women entrepreneurs become more competitive through market access, capability-building, innovation, and collaboration.

Women MSMEs connect directly with shoppers and guests at the Women Strong Network Hybrid Trade Fair, creating meaningful moments to share their products, tell the stories behind their brands, and build relationships that can open doors to new customers and future growth.

Department of Trade and Industry Assistant Secretary Nylah Rizza Bautista underscored the role of women entrepreneurs in driving economic growth and the importance of collaboration among government, the private sector, WomenBizPH, and SM for MSMEs in providing knowledge, support, and market opportunities. Day 2 continues with business talks, mentoring, and discussions on innovation and transformation to help entrepreneurs prepare for their next stage of growth.

1. Sometimes the biggest opportunity begins with a conversation.Not every measure of success happens at the checkout counter.Throughout the trade fair, entrepreneurs connect directly with shoppers, fellow founders, mentors, government representatives, and potential business partners. A conversation can become a new customer. An introduction can lead to a collaboration. A trade fair appearance can open the door to a bigger market. For MSMEs, these connections matter because growing a business isn't simply about selling more—it is also about meeting the people and finding the opportunities that can help take the business forward.

Creating connections that help businesses grow. Guests and partners engage with women entrepreneurs at the Women Strong Network Hybrid Trade Fair, opening opportunities for greater visibility, new customers, and meaningful connections.

1. Behind every product is a community and culture worth supporting.For many women entrepreneurs, their businesses represent something bigger than themselves.Sitti Go Se of Mindanao Pearl International, a third-generation business owner, works with people from her own community in Sulu who harvest the pearls and create the jewelry sold by the company.

“Ang mga empleyado po sa amin ay mismong mga kababayan namin sa Sulu. Sila po ang umaani ng pearls at gumagawa ng jewelry. Proud Filipino po tayo—ang designs namin ay sariling atin. These events help promote our products and culture, and we get a lot of inquiries and sales through them.” Her story shows the ripple effect behind supporting a Filipino MSME: one purchase can help sustain a business, create livelihood, preserve craftsmanship, and bring a community's culture to a wider audience.

1. Success deserves to be celebrated—and shared.The Women Strong Network Hybrid Trade Fair also creates opportunities to recognize women who continue to push their businesses forward.The celebration continues with entrepreneur learning sessions, networking opportunities, exhibitor testimonials, the Amazing Weaves Distinction Awards, and the Capstone Awards, recognizing excellence across areas such as creativity, craftsmanship, innovation, sales performance, and booth presentation. But recognition is about more than receiving an award. When the journey of one woman entrepreneur is celebrated, it can show another aspiring entrepreneur what is possible. And sometimes, seeing someone else's success is the encouragement another woman needs to finally take her own first step.

Proudly Filipino fashion takes center stage. House of Musa showcases its distinctive take on contemporary Filipino design at the Women Strong Network Hybrid Trade Fair, bringing local craftsmanship and cultural influences to life through bold, modern pieces that celebrate Filipino creativity and identity.

1. A trade fair can be the beginning of something much bigger.For SM Supermalls, a trade fair is more than a place to sell—it can be apathway to growth. Through SM for MSMEs, entrepreneurs gain opportunities to be discovered, reach new customers, and take their businesses further.

For Gloria Pantaleon, owner of Gloria’s Delicacies, that opportunity has already opened new doors. “We started by joining trade fairs, and today some of our popular products are already being distributed through SM Hypermarket. Our dream is to reach even more customers through other SM retail channels. That’s what opportunities like these can do—give a small local business like ours a pathway to become something bigger.”

Corrs Valenton, CEO of Corrsy’s Kitchen, shares a similar journey from a small start to a growing retail presence. “I started with just a small booth at SM in 2022. Today, we have grown into kiosks at SM City Fairview and SM City Bicutan. SM gave us the opportunity to be discovered, reach more customers, and turn a small beginning into a growing business.”

Their journeys reflect what Royston Cabunag, Assistant Vice President and Head of SM Communities at SM Supermalls, shared during the opening: “At SM Supermalls, we believe our role goes beyond providing places where people shop. Through SM for MSMEs, we create platforms where entrepreneurs can be discovered, local brands can flourish, and communities can thrive. Behind every great Filipino brand is an entrepreneur whose story deserves to be seen, supported, and celebrated.”

Because the journey from market to mainstream can begin with one opportunity to be discovered—and the right platform to grow.

Discover the Women Behind Today's Inspiring Filipino Brands

Whether you're looking for handcrafted gifts, sustainable fashion, homegrown delicacies, or simply a story that inspires, the Women Strong Network Hybrid Trade Fair offers more than a shopping experience. It is an invitation to meet the makers, discover proudly Filipino brands, and support the women building businesses that strengthen families, preserve communities, and create new possibilities.

Discover proudly Filipino flavors. From artisanal chocolates and local delicacies to bottled specialties and innovative food products, women-led MSMEs showcase the creativity and diversity of Filipino entrepreneurship at the Women Strong Network Hybrid Trade Fair—giving shoppers more homegrown brands to discover, taste, and support.

Visit the Women Strong Network Hybrid Trade Fair 2026:

• SM Megamall | August 10–12
• SM City Cebu | August 14–16

Because behind every booth is more than a business. It's a woman with a dream—and perhaps, the next great Filipino brand waiting to be discovered.

About SM Supermalls – SM for MSMEs

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through SM for MSMEs, SM continues to evolve with the needs of Filipino entrepreneurs by creating opportunities that help businesses start, grow, and thrive. From market access and business visibility to strategic partnerships and entrepreneurship platforms, SM empowers MSMEs across different stages and sectors—connecting homegrown brands with more customers and communities nationwide. My SM. Your Most Loved Supermall.

Thank you for taking time to read.

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Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao

      Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao

 

No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving!

This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall.

Here's what's new at your most-loved mall, SM Supermalls!

 

●     Gashapon Bandai

A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next.

●     Comma Café

Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at the Level 2 of SM Lanang. As the first branch in SM, it's an inviting spot for casual catch-ups, quiet afternoons, and everything in between!

●     Yappari

Yappari is now open on the Lower Ground Level of SM City Zamboanga, bringing its signature lava stone steak experience to Zamboanga for the very first time. Enjoy premium cuts served on sizzling hot stones, so you can cook every bite to your preferred doneness while savoring every flavorful moment.

●     Tong Yang

Tong Yang has officially arrived on Level 3 of SM City Zamboanga, marking its first branch in Zamboanga. Known for its all-you-can-eat hot pot and grill concept, it's the perfect spot to gather with family and friends over fresh meats, seafood, vegetables, and flavorful broths for a fun, interactive dining experience.

Everyday routines are constantly evolving, and so are the places that support them. From comfort dining destinations to fashion and lifestyle brands, SM Supermalls continues to bring your favorite choices and experiences closer to the communities around you!

Check out these latest openings and see what's new at your most-loved mall, SM Supermalls.

 

Follow @smsupermalls on social media or visit www.smsupermalls.com for updates.

 

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About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences.

 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.

 Thank you for taking time to read.

📩 𝘋𝘔 𝘧𝘰𝘳 𝘊𝘰𝘭𝘭𝘢𝘣𝘴, 𝘍𝘦𝘢𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 ⬇️⬇️⬇️⬇️⬇️

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